The seven harsh realities of social media for any brand
The seven harsh realities of social media for any brand:
- Nobody reads your blog unless the content is valuable and relevant, you have conversations and you build loyalty over time
- Your Twitterstream is boring unless you make it interesting with content that is relevant to your target audience and have the right mix of personality and conversation
- Your Facebook Fan Page will be empty unless you have valuable content, interaction and conversation there
- Your new social networking site will not be used unless you have valuable and relevant content, give people a reason to engage and build audience diligently with good community management
- Your great idea will not go viral unless your content is engaging and valuable and people really want to engage with you
- Users will not generate content unless you make it easy, ensure there is something in it for users who are generating the content and facilitate this with good community management
- Your employees will not help unless you enthuse, train, encourage and support them”
(Via FreshNetworks Blog.)